Transitivity System and a Translation of Lexical Metaphors: The Case of the Emirates Airline Website

Abstract Lexical metaphors colourise literary as well non-literary texts. In the case of a website, it can make text more appealing and consequently improve sales company. highly competitive airline industry, an impressive webpage plays significant role, especially in online reservation purchase. This article examines lexical used English Thai websites Emirates Airline, adopting Transitivity Systemic Functional Linguistics by Eggins (2004) analytical framework. It also explores how translated are similar to and/or different from original version. The study finds realised transitivity systems process, participant circumstance. translation is found retain mostly systems. further both literal adaption play parts preserving removing metaphorical form.